The Internet Profitability Workshop

Who else wants their website to crank out reliable profits at an ever-expanding rate?

Success in using the Internet as a Profit Generator boils down to two factors – the number of targeted visitors who reach your site, and the proportion of them who take action when they get there.

Better yet – the effects of these two multiply together.  Let’s take a specific example:

Suppose you have a site that is just about functioning – you are getting say 30-35 visitors per day and you have a “conversion rate” (ie the proportion of them who make a purchase) of 0.5%.  Over the course of course of a month you’d be making 5 sales on average.

Now suppose you could make modest improvements to both those figures – let’s say you get the traffic up to 100 visitors a day, and the conversion rate up to 2%.  Neither of these seem wildly ambitious do they?  Yet the results of  the 3-fold increase in traffic and the 4-fold improvement in conversion would combine to give you a 12-fold growth of sales – from 5 per month to 60!

But how do you actually achieve these improvements in traffic or conversion?

The good news is that both can be effected by the systematic application of a handful of simple, logical, scientific techniques.

“Over the last few months Derek has been my teacher, my mentor, my inspiration and my rock. My dream was to create a web site where I could sell games for parents to play with their dyslexic children to help them learn to read. I am a teacher, not a sales person, not a web designer. For me a big stretch… Anyway, with Derek’s constant support my web site is up and running and ….. NOW I AM MAKING SALES!!!!” Charlotte Mann readingwithouttears.com

I’ve created a powerful, stimulating and entertaining workshop to give you a solid grounding in the principles involved, and in the actual tools and techniques available to implement them.

This workshop will give you detailed practical instruction in implementing the strategies and tactics to improve both of these factors.  Among the topics I will be covering are:

• Using Google Analytics to gather your numbers
• Classic direct-response marketing techniques adapted to the Web

” Through Derek’s coaching and mentorship, I have created more than 12 websites that now receive tens of thousands of unique visits per week.” Seamus Ford Editor in Chief: www.lowcarbonhome.info

• Persuasive copywriting for Web pages
• The secret to making low-risk irresistible offers

“I left Derek’s seminar with a wealth of information which I still use today. He really made sure we each got value from the day. The follow-up was fantastic too. Derek was also particularly helpful giving us one to one advice on the web based aspects of our business. I like the fact that he’s an inspirational, people-focused person, backed up with a solid body of knowledge and experience. I don’t know what we would do without him.” Mel Larsen, Marketing Consultant and co-owner, oggleverything.com

• Split-testing for perpetual performance improvement
• Setting up an email autoresponder to build the loyalty and trust of your prospects
• Paid search and Organic (free) search – get both working for you

“Derek’s help has been invaluable in helping me set up Google Adwords for my website. He has the ability to explain complex issues in an easy to understand manner, and I’ve learnt a lot through working with him.” Margaret Buj interview-coach.co.uk

• Search Engine Optimisation – getting the on-site factors right – page content, Titles, Meta Description Tags, Sitemaps, Internal linking structure
• Effective inbound links to improve your Search Engine positions
• The seven mistakes to avoid if your paid search campaign is to be a money-making machine, not a money-losing one

Saturday 24th April 2010 1.00pm  – 5.30pm

Location – TBA – Central London

Try the day at no risk! As always, the workshop is covered by my no-nonsense money back guarantee. Join me for the entire session, and if at the end of it you don’t think was worth way more than the price of admission, just tell me and I’ll cheerfully refund your money.

Price: £47.  Register Now

Your payment will be processed by my company, Evolution Publishing UK.

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