Perry Marshall

Perry Marshall, leading Internet educator

Perry Marshall, leading Internet educator

Recently I recorded a fascinating conversation with Perry Marshall. Back in 2003, Perry was the first person to figure out how to use Google Adwords effectively, and he’s been arguably the world’s leading authority on that topic ever since.  He’s the author of the bestselling book The Ultimate Guide to Google AdWords.

Perry’s also something of a philosopher and a generally fascinating character. We had a lot of fun on this call and I think you will too, but you’ll also learn some very useful things to make your business more profitable and less stressful.

Amongst the topics we covered are:

  • The Creativity of Entrepreneurship
  • Alchemy in the 21st Century – seeing the Universe as bountiful
  • The 80/20 Principle, and how it can help maximise your results with less effort
  • How Perry’s training as an Engineer gave him insights into Business
  • Why it is Industry Outsiders who create the Breakthoughs
  • The relationship between Information and Wealth
  • The flaw in thinking that caused the Global Financial Crisis
  • Why opportunities are all around, even in times of economic Depression

Listen and enjoy:

The Perry Marshall interview

Or right-click the link and choose ‘Save Link Target as…’ to Download it.

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