Creating Your Business – the Big Picture


You are reading this because, either:

  1. You are intending to start a business of your own (or at least considering it), or


  2. You are already running a business, and are investigating how to make it work better for you, or
  3. You have a position in someone else’s business where you have the potential to influence the direction and the manner in which it develops (maybe you are the President, the CEO, or the Marketing Director – or you intend to be!),
  4. or, just possibly, you are reading this for idle curiosity or entertainment – if so, be my guest but be aware that the material on this site has the power to change your life forever!

The information I will be sharing with you here is of immense value to you, whichever of the above categories you fall into.

My aim is simply to give you access to the information you need to empower you to create enterprises which express who you are and what you stand for, and which give you the Freedom and the Resources to Live a Life you Love.

My intention is that you will be able to find the answers to questions regarding every single aspect of navigating your enterprise to Success. To provide you with the manual, the guide-book and the reference source that I wish I’d had as I stumbled through the process of developing my businesses by trial-and-error.

The very first step is to get clear on what Success would look like to you. Extraordinary as it may seem, many rush into trying to start a business without ever having asked themselves that, much less answered it.

Just a note about the way I’ll be expressing myself to you throughout this site. I’ll be addressing you as you you are in the first of those four categories – someone who is about to embark on the adventure of starting their own business. If you are in any of the other three situations, this material will still be immensely valuable, but you may make a mental note to adjust the perspective of my remarks from time to time.

You – the aspiring Entrepreneur – are my Hero! Were it not for men and women such as you, we would still be living in caves and eking out our brutish existence by foraging and hunting.

Your very first step is to engage with this enquiry – to ask yourself the question “What does Success look like to me?” To support you in this, I’ve created a short exercise. If you have ten minutes free without distractions, interruptions or preoccupations you could do this right now. Just sit comfortably, have a pen and notepad ready to make a few notes when you’ve finished, turn on your speakers and hit the play button below. If you haven’t got ten minutes of quiet solitude here and now, I suggest that you bookmark this page, stop reading for the moment, and return when you have the time and space to give this your full attention.

Well done! You’ve now done something that hardly anyone ever does – given some thought to what you actually want your life to be like. Is it any wonder that they so often are dissatisfied with how it turns out? The next step in establishing your big-picture goals is to address the question “How much money to I want to make?”, and I’ll be putting up a page to support you with that tomorrow. In the meantime, you might want to take a look at some ideas of what the world’s most perfect business would look like. And if you would like some pointers on the nuts and bolts of building a website, check out my website building help site.

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